Bruce Williams, CEO of the Greater Victoria Chamber of Commerce, is one of Vancouver Island's most recognizable faces. As a public figure and former broadcaster, he is known for his integrity, altruism and unique ability to create successful partnerships and collaborations.

In 2023, Williams was named Executive of the Year by the Chamber of Commerce Executives of Canada, and the Canadian Chamber of Commerce awarded the Greater Victoria Chamber of Commerce a prestigious Inclusive Growth Award for helping advance economic reconciliation and foster diversity, equity, inclusion and accessibility in the Canadian business landscape.

Williams is well known for his impeccable communication skills. His in-depth knowledge of economic development and strong connections to leaders and decision makers have made him an effective engagement and development strategist for business, non-profits and First Nations. Williams’ background includes experience as a CEO, as well as diverse roles on senior management teams. He has chaired non-profit boards and spearheaded fund-raising campaigns.

Bruce has been the lead on The Chamber’s advancement of Inclusion, Diversity and Equity and is a member of the Canadian Chamber DEI Committee. He has also been central in The Chamber’s enhanced engagement with Indigenous owned business in the South Island.